ABOUT

ESSENTIAL INFORMATION

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CHARACTER EXPERIENCE

LEARNING EXPERIENCE

　　In 1990, he was born in an ordinary family in Nanyang, Henan Province. I liked painting when I was young. I entered the art class in high school to learn painting.

　　In 2009, he entered the undergraduate major of art design of Xuchang university to study visual communication design. During this period, he participated in the Publicity Department of the student union, the art editor of the society, the class learning committee, the studio teacher, the internship of the design company, etc., and graduated with excellent graduates.

WORK EXPERIENCE

　　He came to Shanghai in 2013 and engaged in graphic design.

　　In 2014, he joined Yueyang culture communication as a designer, responsible for participating in customer meetings, implementing the design of posters, packaging, picture albums, new media, etc., and occasionally going to Party A to make proposals with the customer manager. The main customers are Procter & Gamble, general electric, bintel, Wanchai wharf, haoze water purification, L'Oreal, Hershey, etc.

　　In 2015, he joined focus brand management and served as a senior designer, responsible for participating in strategy analysis and discussion, participating in project creativity, and implementing the design of advertising films, posters, packaging, picture albums, new media, etc. The main customers are Jiangzhong (Hougu biscuits, Hougu rice, Jianwei Xiaoshi tablets, lactobacilli tablets), Kangenbei, sunflower, Dong'e donkey hide gelatin, Tiancao, Huiyuan, etc.

　　In 2018, he joined the alliance advertising under WPP and served as an art director. He was responsible for participating in the creative development of the project and implementing the design of advertising films, posters, packaging, picture albums, new media, etc. The main customers are Jahwa, China gold coin, uni president, Dangdang, jiabeiaite, etc.

　　In 2020, he joined jitushida of Gerui group under WPP as an art director, responsible for participating in project discussion and implementing the design of posters, exhibitions, activities, multimedia, etc. The main customers are Arle, Yashili, Mengniu, GlaxoSmithKline (shushida), etc.

　　In 2021, he joined ATP to draw Angla advertising and held a senior design position, responsible for participating in project discussion and implementing the design of multimedia pages, advertisements, etc. The main customers are Beiersdorf (Nivea, meitao), Unilever (Ogilvy, lux, Ponzi), Herbalife, etc.

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MAJOR ACHIEVEMENTS

	In October 2009, he won the second prize in the animation design competition.
	In March 2010, it won the national computer grade II.
	In December 2011, he obtained CET-4.
	In May 2012, he won the second prize of the sixth "inspirational Cup" calligraphy and painting design competition.
	In June 2012, he won the silver award of Creative Star in the first food packaging design competition of Xuchang University.
	In November 2012, he won the excellent award of "the 13th college students' science, technology, culture and Art Festival of Henan Province".
	In December 2012, he obtained the grade certificate of Putonghua proficiency test.
	In June 2013, he obtained the teacher qualification certificate.
	In July 2013, it won the second prize of the international "creative design competition for cultural products and tourism commodities of the Three Kingdoms".
	In November 2014, during the service of bintel brand, I designedPENTAIR's album, It is divided into commercial and civil volumes. After publication, it is widely used in training, promotion and other activities.
	In October 2015, during the service period of aunt Mi brand, I designedGift order H5, Through the form of gratitude letter, it has shaped the positioning of gifted products and driven sales.
	In June 2016, during the service of sunflower brand, I designedPackaging of Qiuli Runfei ointment, with fresh illustrations to change the traditional text packaging, it has brought more young consumers.
	In April 2017, during the period of serving the brand of lactobacillus tablets in Jiangzhong, I designedLabor day hot posters, The product personification highlights the function of beneficial bacteria and echoes labor day, which has been highly praised and extended publicity.
	In April 2018, during the period of serving the golden flute brand of conbay, I designed according to the cold weather factors and festivals Golden flute solar term calendar, win the favor of consumers and associate with the brand.
	In September 2018, during the service of Xixiang Flower brand, I comprehensively analyzed the brand, established the positioning, named and designed the brand Logo of Western Chamber flower, it helps the brand to open up its awareness and occupy the market.
	In December 2018, during the period of serving jiabeiaite brand, I designed it according to the properties of baby sheep milk powder Literacy CARD POSTER, cleverly emphasized the characteristics and selling points of sheep milk powder, which was highly praised by customers.
	In April 2019, during the service of unified brand, I chose animation cooperation for young consumers and designed Laotan Guoman version barrel packaging, when Guoman's "master of the devil's way" caught fire and was made into a TV series "petition", the brand also gained a lot of exposure and sales.
	In July 2019, during the period of serving Shanghai Jahwa brand, I designed it according to the product selling points Targeting main screen, it creatively solves the visual presentation of product information and deepens consumers' impression and understanding.
	In September 2020, during the period of serving Yashili brand, I cooperated with my colleagues to design Yashili Import Expo, it was exhibited in the National Convention and Exhibition Center (Shanghai), which won the appreciation of national leaders and entrepreneurs, and improved the recognition and reputation of the brand.
	In October 2020, during the service of Arle brand, I designed the main vision of online concert activities during Christmas and new year's day Double denier main screen, it highlights the organic of fresh milk, brings the mascot into, and creates a dynamic and happy picture.
	In February, 2021, during the service of Herbalife brand, the page design of the official mall was updated, showing the health concept in a fashionable and lively style, visualizing the efficacy of the product to make consumers better distinguish, and the combination with ingredients made the information clear at a glance, greatly improving consumers' purchasing experience!
	In March, 2021, during the period of serving Herbalife brand, the poster of the new product Shuiyue shaped film was designed to visualize the effect, making it easier for consumers to understand and like the product, which won the recognition of customers and extended its use comprehensively.