Describe the essence of design from history
Design interpretation
According to the relationship among human, society and nature, design can be divided into visual communication, product design and environmental design. Visual communication is mainly through visual information transmission, but also with the help of sound, and so on taste touch is still difficult to transmit, the transmission of information can affect others, play the value of artificial objects, common is to promote sales. Visual communication is also called graphic design, according to the form can be divided into advertising, signs, packaging, books, multimedia, display design and so on.
design process
The design process, first of all, is to investigate the relevant information, and then analyze the design concept, then hand-painted sketches to find inspiration, and then produced by computer and other tools, and finally achieved through printing and other forms. In advertising companies, what is the first thing to say? It can be sorted out with strategies. And then what do you say? Think creatively. Who is it for? You can use the media.
Combing strategy
Strategy can refer to positioning theory, analogy war theory, starting from the mind of the audience, left brain has category, quality, interests, value, right brain has name, logo, advertising language, voice, personality, story. Through analysis, recognize their own position. Through investigation, we can find the enemy in our position.
Think about creativity
Creativity refers to creative problem-solving. It mainly relies on the perceptual thinking of the right brain to process the content in visual communication, so as to make better communication. It includes metaphor, personification, exaggeration, metonymy, parallelism and other expression techniques. The common thinking methods include mind map, brainstorming, excellent product thinking template, Association search, etc.
Media
The media refers to the carrier of the content. According to the contact range of the audience, the common micro-blog, WeChat, jitter, subway advertising, station light boxes, shopping malls posters, car advertisements, outdoor billboards, leaflets, web ads, newspapers, tiktok and so on.
